Why MyMe exists.

Ali Bailey began MyMe with a need she recognised in her own life and through conversations with other women: somewhere to put thoughts and experiences without having to make sense of them immediately.

She was interested in what women were wanting on their own terms. That meant making room for uncertainty, changing circumstances and the ordinary things that can matter deeply to one person. It also meant keeping the question open. What would women find useful if their experiences shaped the tool from the beginning?

Following that question has required Ali to work across product development, research, design, technology, governance and the practical demands of building a business. She has shaped MyMe’s principles, examined ideas across disciplines and worked through how those ideas should influence the experience, its boundaries and the way it is evaluated.

The work includes decisions about language and visual identity, how notes and reflections should be experienced, privacy and consent, technical delivery and cost. Each affects the others. A product that gives women authority over their own experience has to carry that commitment through its interactions, its handling of information and its commercial choices.

Ali’s contribution is in understanding those relationships and holding them together. She has developed the detailed knowledge needed to question an approach, recognise where expertise is needed and judge whether a decision serves the purpose of MyMe.

She wants to build a sustainable business that remains responsive to the women using it. Their feedback must be able to change the product, including the assumptions it began with.

The prototype is where that work meets everyday life. The next task is to learn what women actually experience, what they value and what needs to change. MyMe’s ambition is to create a private space that becomes meaningful through what each woman chooses to bring to it.