Vision, mission & founder

Why MyMe exists.

It began with lived experience and a question: what would it take to give a woman space to hear herself, on her own terms?

What guides the work

The vision

For women to have more room to hear themselves in the middle of real life, with digital support that respects their authority over what their experiences mean.

The mission

To build MyMe with women, starting from lived experience and what they find useful. To create a private, voice-first place to put things down and notice possible patterns across their own words, while letting what we learn change how MyMe develops.

The founder

Why Ali
started MyMe.

Ali Bailey began MyMe from her own experience and from listening to other women. She wanted to create somewhere to put thoughts and feelings as they happened, with space to make sense of them in your own time.

Her work in research, campaigns and community development had shown her what becomes possible when people have room to speak and their experience shapes what happens next. That is where MyMe starts too.

She found too many digital tools asked more of people: more attention, more information, more things to do. They began with something to fix, optimise or organise, before understanding what someone actually wanted or needed.

Ali wanted women’s experience to shape MyMe from the beginning and remain at the centre as it developed. She wanted to give careful attention to what it does, how it works and what it asks of the person using it.

Building it this way has meant staying closely involved in how each part works and whether it serves the original purpose. Ali has curated MyMe with care, questioning what belongs, what adds unnecessary weight and what needs more thought. That care goes beyond the code, into its language, its pace and the way it makes room for someone’s experience.

Ali has shaped MyMe’s purpose and foundations, and today she works with a team of collaborators bringing together research, product development and design.

MyMe continues to take shape through listening, testing and learning from the women who use it.

Care in the making.

Behind MyMe is sustained research into how people put experience into words, make sense of what happens to them and notice patterns over time. Ali has brought this together with what women have shared about their lives and what they want from a space like this.

MyMe is digital, but the work of making it has been hands-on. Ali has built it piece by piece, working through how those ideas translate into something a woman can use in the middle of her day.

That work has shaped MyMe’s way of listening and reflecting: what it pays attention to, how it uses language, when it offers a reflection and when it leaves space. Ali continues to test and refine the details, keeping the woman using it and the original purpose close to each decision.

She wants to build a sustainable business that stays close to the women using it, growing through the value they find in MyMe and the trust they place in it.

Still listening. Still building.

The work needs
your experience.

We can explain what MyMe is designed around. The pilot will help us understand what value women experience in practice.

Taking part is an invitation to be candid. What doesn’t work needs to be heard, too.